This is a continuation of an earlier article To Knock Or Not To Knock - That Is The Question in which I discussed whether on HOA can legally keep a person from knocking on doors in a neighborhood with posted "no soliciting" signs at the entrance. The simple answer to that question was no. Whether a Realtor should do it or not, well we will save that debate for another day.
Some say that leaving a flyer, business card or some other material in the door is "soliciting", others say it is simply advertising a service.
So what is the difference between advertising and soliciting?
Well, one dictionary defines "advertising" as: activities which seek to inform, notify or persuade the public, but without the use of a person-to-person encounter. By that definition then, the sending or leaving printed material directly at a home without personal contact is not "soliciting".
Now lets take a closer look at the definition of the word "soliciting". According to vocabulary.com to "solicit" or "solicitation"is a request for something, usually money. Solicitation comes from solicit, which means "to request," or "to entreat." So solicitation is the act of requesting."
Herein lies the debate. If "soliciting" or "solicitation" is simply requesting something, then it can be argued that talking to anyone in person about your service, leaving a card or other material is "soliciting" because you are basically asking them for their business.
However if you are not asking for money but rather introducing yourself or a service then you are not "soliciting" by that definition. So which is it?
Aside from the fact that Courts have ruled that a person has the right to "solicit" regardless of the definition, when it comes down to it "advertising" can be interpreted as "soliciting" if it is done in person and "soliciting" can be interpreted as asking for anything. The difference might just come down to how a person perceives it.
Regardless of your personal viewpoint, when it comes to matters of advertising and professional standards, almost every profession (including Real Estate) has guidelines oftentimes mandated by professional organizations and Federal and State law. It would be good to make sure that you are familiar with these guidelines and however you choose to approach your business make sure that it is done within the confines of these standards.
(For an interesting article on the difference between "soliciting" and "advertising" as it pertains to the legal profession, not this Yale Law Study )
Author:Chris Johnson Phone: 859-382-9398 Dated: November 13th 2019 Views: 802 About Chris: With over 3000 realtors (yes I said 3000!) in the Lexington Bluegrass Market Area, what makes me dif...
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A customer-service-oriented real estate agent with Bachelor degree in accounting and master degree in management who loves to helps home buyers and sellers. If you're looking for an agent with patience, perseverance, and a passion for helping people, you've just found him!
I chose real estate as a career path, because it allows me to use the customer service skills I acquired during my 10-years career in the retail industry . I've always been interested in real estate, and now I'm fortunate enough to do it for a living.
You have a lot of agents to choose from, when buying or selling a home. So why choose me? Here are some things that set me apart: >
Service: I worked in retail management for 10 years, before transitioning to real estate. "Customer service" is more than words to me; it's a way of doing business. I strive to exceed my clients' expectations in all aspects of the real estate process.
Coaching: Success in real estate starts with education. You have to understand the nuances of the local market, the dynamics of supply and demand, and how these things affect you as a buyer or seller. If you work with me, I'll make sure you are well informed at every step of the process, so you can make smart decisions. You deserve nothing less.
Contact: You'll have a lot of questions during your real estate transaction. Everyone does. And you deserve to know what is happening at all times, and what needs to happen in order to reach the finish line. If you choose me as your real estate agent, you'll enjoy constant interaction and communication. You'll always be in the know.
Buying or selling a home can be exciting. But it can also be stressful. It's particularly stressful for first-timers and those who have a short timeline. I know this firsthand, because I've been there myself. That's why I work extra hard to keep my clients informed, and to make the process as smooth as possible.
When I'm not helping my clients, I enjoy spending time with my family; also enjoy fencing as my favorite sport, reading and travelling as well.
If you have any questions about my real estate services, or what I can do to help you, please don't hesitate to ask.
I look forward hearing from you!